At a time when businesses are increasingly expected to contribute to their communities, On The Rocks With B (Otrwithb), a mobile cocktail bar business founded by Adebimpe Sanusi, is setting a remarkable example.
Sanusi’s innovative venture not only delivers exceptional cocktails but also champions sustainability and provides meaningful employment opportunities for local youth.
Sanusi’s journey to creating Otrwithb began during a transitional phase in her career. “The idea for Otrwithb came to me when I was in between jobs,” Sanusi explains. “In my previous role, I saw firsthand how an interactive cocktail bar could elevate an event and bring people together. This experience sparked my passion for mixology and led to the creation of Otrwithb—a mobile cocktail bar dedicated to crafting unforgettable experiences.”
Sustainability is a core principle at Otrwithb. The business employs several environmentally friendly practices, including using biodegradable cups, recyclable packaging for bottled cocktails, and repurposing fruit scraps to create in-house syrups and infusions. “Sustainability is not just a trend for us; it’s a responsibility,” says Sanusi. “We are committed to minimizing our environmental impact while providing top-notch service.”
The integration of sustainable practices has proven advantageous for the business’s profitability. By fostering strong relationships with local suppliers, Sanusi has secured better pricing and more reliable supply chains. Seasonal ingredients not only enhance the cocktails but also lower costs. “Our sustainable practices drive cost savings and enhance our brand, contributing to our overall profitability,” she adds.
However, the path to sustainability hasn’t been without challenges. Finding reliable local suppliers and managing the higher upfront costs of sustainable materials were initial hurdles. Sanusi addressed these by building robust supplier relationships, gradually integrating sustainable products, and investing in staff training. “These strategies have helped us overcome obstacles and streamline our operations,” she notes.
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Beyond its environmental efforts, Otrwithb is deeply committed to community empowerment. The business employs local youth, providing them with flexible work hours that accommodate their educational pursuits. This support helps them balance work and school, enabling them to cover their educational expenses and gain valuable experience. “We take pride in our role in improving the lives of young individuals in our community,” says Sanusi.
The impact of these initiatives is measured through educational outcomes, feedback sessions, and tracking career progression of former employees. “We monitor academic performance and conduct regular surveys to gauge how our support is affecting their lives,” Sanusi explains. Success stories and career advancements are key indicators of the program’s success.
Looking forward, Otrwithb plans to scale its operations and expand its impact. While details are still under wraps, Sanusi hints at exciting developments, including diversifying product offerings and creating additional job opportunities. “We’re focused on growing our impact and continuing to support our community,” she says.
Through its blend of sustainability, innovation, and community support, On The Rocks With B stands as a testament to how businesses can thrive while making a positive difference.
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