Tech giant Amazon.com Inc on Wednesday announced that they have decided to shut down the popular website ranking system “Alexa.com” after 25 long years of service.
Alexa.com is a subsidiary company of Amazon and it’s widely known for its global ranking system which uses web traffic data from its partners to list the most popular internet companies.
In addition to the global website ranking system, Amazon’s Alexa.com also offers a full suite of SEO and competitor analysis tools with its paid subscriptions.
The statement read, “Twenty-five years ago, we founded Alexa Internet. After two decades of helping you find, reach, and convert your digital audience, we’ve made the difficult decision to retire Alexa.com on May 1, 2022.
“Thank you for making us your go-to resource for content research, competitive analysis, keyword research, and so much more.”
Amazon thanked its customers and said that they were “proud” to have served them.
No new monthly stats are to be released going forward, the statement added.
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The company has already stopped issuing new subscriptions while the existing subscribers will have access until May 1, 2022.
Similarly, Amazon APIs will be shut down on 8 December 2022.
According to online visibility management SaaS platform Semrush, Alexa.com’s organic traffic has been experiencing a steady decline for quite some time.
The move to shut operations of the platform may have come due to the significant drop in its popularity.
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