As the University of Lagos Mass Communication Alumni Association (UMCAA) gears up for its inaugural Communications Festival from April 16th to 18th, 2024, a lineup of distinguished speakers promises to ignite discussions on crucial issues shaping Nigeria’s media landscape.
Nigerian-American Hollywood film producer, Ose Oyamendan, and Director General of the National Orientation Agency (NOA), Mallam Lanre Issa Onilu, are set to headline the event alongside renowned journalist and publisher of the Cable News online, Simon Kolawole.
Oyamendan, a proud graduate of the University’s Mass Communication department, will shed light on opportunities for growth within Nollywood, Africa’s largest film industry, drawing parallels to Hollywood’s success.
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With a track record of facilitating partnerships between Nigerian and Hollywood producers, Oyamendan’s insights are anticipated to spark new avenues for collaboration and development.
Onilu, also an esteemed alumnus of the department, will delve into the role of social media in shaping national orientation and fostering positive perceptions of Nigeria.
As the head of NOA, Onilu brings a wealth of experience in communication strategies, poised to offer valuable perspectives on leveraging new media platforms for societal progress.
Meanwhile, Simon Kolawole’s address on the intricate balance between journalism and activism promises to confront a pressing dilemma faced by media practitioners nationwide.
With his extensive background in journalism and insightful commentary, Kolawole is primed to navigate the complexities of maintaining journalistic integrity while engaging in activism.
The three-day celebration will not only mark a homecoming for distinguished alumni but also serve as a platform for knowledge exchange between seasoned professionals and current students.
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Under the theme “Town meets Gown,” the festival will host a series of colloquia, providing opportunities for interaction, mentorship, and reflection on the evolving landscape of mass communication.
As UMCAA President Adewale Williams aptly puts it, “These gatherings are more than mere reunions; they are catalysts for progress, driving forward-thinking conversations that shape the future of our industry.”
With an array of dynamic speakers and engaging discussions, the University of Lagos Mass Communication Festival promises to be a cornerstone event for media practitioners and enthusiasts alike.
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