Lagos, Nigeria’s commercial city, has been ranked as the fifth best African city for people to live, work, and invest in, according to a 2023 report by Brand Finance City Index.
The report revealed that Lagos received a desirability score of 56.7%, placing it behind Cape Town (South Africa), Cairo (Egypt), Johannesburg (South Africa), and Casablanca (Morocco), which secured the top four positions with scores of 62.9%, 60.7%, 59.7%, and 59.3% respectively.
Interestingly, only six African cities made it onto the list of the world’s best cities, with Cape Town, Cairo, Johannesburg, Casablanca, Lagos, and Nairobi ranking at numbers 60, 67, 72, 76, 90, and 94 respectively.
London, England emerged as the top city brand globally, scoring 84.6%, followed by New York (United States) and Paris (France) with scores of 83.0% and 79.7% respectively.
“The ranking is based on a global survey of close to 15,000 members of the public conducted in April 2023 in 20 countries on all continents to measure perceptions of the world’s top 100 cities,” the report reveals.
Speaking on the survey, the Chairman and CEO of Brand Finance, David Haigh said, “London’s exceptional performance in the Index can be attributed to its global familiarity.
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