Nigerians have emerged as some of the world’s most active social media users, spending an average of 3 hours and 23 minutes daily on these platforms, according to recent data from Cable.co.uk and We Are Social.
This positions Nigeria fifth globally, trailing only behind Kenya, South Africa, Brazil, and the Philippines.
Kenya tops the list with an average of 3 hours and 43 minutes, followed closely by South Africa at 3 hours and 37 minutes, Brazil at 3 hours and 34 minutes, and the Philippines at 3 hours and 33 minutes.
Nigeria’s usage highlights a significant engagement trend, reflecting the platform’s vital role in the lives of many citizens.
Other countries with high usage include Colombia (3:22), Chile (3:11), and Indonesia (3:11), while Saudi Arabia and Argentina round out the top ten with averages of 3 hours and 10 minutes and 3 hours and 8 minutes, respectively. In contrast, countries like Ghana (2:43), Egypt (2:41), and Thailand (2:30) show lower engagement levels.
The statistics emphasises the regional differences in social media usage, with European countries like Portugal (2:23), Romania (2:20), and Italy (2:17) exhibiting notably lower average daily times.
Full list:
Kenya – 03:43
South Africa – 03:37
Brazil – 03:34
Philippines – 03:33
Nigeria – 03:23
Colombia – 03:22
Chile – 03:11
Indonesia – 03:11
Saudi Arabia – 03:10
Argentina – 03:08
Mexico – 03:04
Malaysia – 02:48
Ghana – 02:43
Egypt – 02:41
Thailand – 02:30
Bulgaria – 02:26
Vietnam – 02:23
Portugal – 02:23
Romania – 02:20
Italy – 02:17
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